When I launched Project430, the idea was simple:

Wake up at 4:30 AM.
Lock in for 50 days.
Build momentum.

It was about taking ownership of your time before the world woke up. And for a season, it worked. It helped people create structure and prove to themselves they could show up consistently.

But here’s the truth:

It wasn’t realistic not for everyone, and eventually, not for me.

Life changed.
I became a dad.
My schedule shifted.

Some mornings I crushed it. Other mornings, I couldn’t. And I started to realize something important:

The real challenge isn’t waking up early.
It’s what we do with all of our time.

Why Base168 Exists

There are 168 hours in a week.

That’s your entire time budget not just your mornings, not just your best days, and not just the hours when motivation is high.

What shapes your life isn’t one habit or one routine.
It’s whether the most important hours of your week are protected or ignored.

Base168 was created to answer a simple question:

What are the minimum, load-bearing hours you must master so everything else can work?

What “Base” Really Means

Base doesn’t mean beginner.
Base doesn’t mean bare minimum.

Base means load-bearing.

Your base hours are the hours that determine whether your life moves forward or slowly falls apart. When these hours are executed consistently even imperfectly momentum follows.

When they’re neglected, everything feels harder.

Base168 is a system designed to help you identify, protect, and execute those hours even when life is busy, unpredictable, or chaotic.

Base168 as a System — and an Outcome

Base168 is both:

  • A system for building structure across your week
  • An outcome — a life that feels stable, intentional, and under control

It focuses on four essential functions that must be handled at a minimum level:

  • Energy – your physical and mental stability
  • Progress – meaningful forward movement in work or life
  • Presence – real connection with the people that matter
  • Growth – learning, training, or reflection that expands you

When these are in place, your base holds.

And when your base holds, everything else becomes easier to build on.

Who Base168 Is For

Base168 is for people who want structure without rigidity.

For parents.
For builders.
For professionals.
For anyone tired of starting over every Monday.

It’s not about hustle.
It’s not about perfection.
It’s not about extreme discipline.

It’s about owning your week, protecting what matters most, and building a life that can actually sustain growth.

The Goal

You don’t need to control all 168 hours.
You just need to control the right ones.

When your base is solid, momentum becomes automatic.

That’s what Base168 is here to help you build.